In the new era, vocational college students face issues such as insufficient humanistic knowledge, weak humanistic abilities, and low levels of humanistic spirit. The main reasons for these problems lie in the fact that vocational education places more emphasis on professional knowledge and skills while misinterpreting the goal of talent cultivation. There is a misunderstanding regarding the proper relationship between humanistic qualities and employment, and the relationship between humanistic quality education courses and specialized education courses has not been well aligned. Vocational colleges in the new era should gather various forces and resources to better meet students' growth needs, adapt to the demands of economic and social development, and achieve the development goals of vocational education in the new era.